Live Streaming Your Music: How to Get More Viewers

When an in-person gig isn’t an option (which is true pretty much everywhere right now), live streamed performances are an awesome way to connect and engage with your fans.

But there’s nothing worse than spending ages rehearsing your set, setting up all your gear and going live on Insta, YouTube or Facebook – only for no one to show up!

We have another article on setting up a live stream for musicians, but here we’ll be discussing the best ways to promote your online gig to make sure your fans log into your live shows everytime.


How to promote a live stream for musicians

Create teasers & promo content

If you don’t build hype around your live streams, create content and share it with your fans, how will they know when to tune in?

Simply going live in the moment isn’t enough for most artists who are just starting out. Sure if you’ve got 100k followers, spur of the moment live streams might attract an audience anyway. But why risk it?

Think about creating posts, teasers, videos and graphics to share with your existing fans in the days leading up to your live stream.

And make sure to give your followers and subscribers a definitive time and place to join your stream.

 
 


Promote on ALL your channels

Share your teasers and promo posts across every single one of your social and marketing channels.

If you’re going to be streaming live on Instagram, you should still be sharing that info across other social platforms like Twitter, Facebook and even TikTok.

If you have a fan mailing list, fire an email out to your subscribers. Email marketing your music offers direct access to your audience’s inbox, rather than potentially being choked by social media algorithms. So it’s always worth including in your promo strategy.


Link Songkick listings to Spotify

 

Did you know that you can promote your live streams and “virtual events” directly on your Spotify artist profile?

All you need to do is create a Songkick account, list your upcoming live streams and link them to your Spotify Artist Pick. You’ll find this option in your Spotify for Artists account.

You can include any online events hosted across YouTube, Instagram, Twitch and more on your profile. Once you’ve linked your profiles, your upcoming live streams will appear in the ‘Concerts’ tab of your Spotify artist page.

Spotify may also send out direct emails to your followers letting them know about your upcoming show.

How to get more live stream viewers for musicians Spotify artist pickThe Charlatans link their Songkick gig listings to the ‘Concerts’ section of their artist profile.
 


Make it more than just a gig

A good way to attract more people to your show is to make it more interesting than just your live set. You could incorporate a Q&A with fans, give a sneak peek of a new track or even play live from a unique location.

Anything you can do to make your stream more engaging and exciting is worth a try. Attempt different things and see what has the biggest impact on your audience numbers.


Start streaming early

 

Chances are your audience won’t always be on time. So it’s worth going live around 10-15 minutes before your stream is supposed to begin. Don’t get into the best bits of your set until a little while after your scheduled start time.

This gives your followers a chance to see you’re live and tune in, or if they’re a little late, they won’t miss a thing.

You could incorporate some kind of countdown timer to help viewers understand when your set will really get going. This way if they tune in early and see nothing happening, they won’t just log off straight away. They’ll be much more likely to hang around.

A quick Google search for live stream countdown timers will throw up plenty of options.

 

How to get more live stream viewers for musicians countdown timerCreate your own countdown timer graphic or search for software that can help.
 

Share your link ahead of time

On certain platforms like YouTube, you can actually share the link to your live stream up to 48 hours before you’ve actually gone live. You can find out more here.

Share this link across all your channels with a definitive time and date for your live stream. Encourage your fans to save or bookmark the link at check back when it’s showtime!


Going live and streaming your shows can bring your live set directly into people’s homes. So it’s always worth doing some planning and promotion beforehand. Just remember, if you only get a couple of viewers at first, don’t be discouraged.

Keep it up, make great music, put on a killer show and fans will find you!

How to Get Your Music on Spotify Playlists

Millions of music fans use Spotify to discover new artists. So as an up-and-coming musician, it’s vital to get your music on Spotify playlists and in front of legions of potential fans. But how do new artists get featured?

 

The only way to land on the biggest Spotify playlists is by putting your music in front of curators and making an impact. It’s hard to understate the boost a great playlist placement can give your music, so we’ve laid out this essential advice to help you grab those major playlist features in 2020.

 

How to get playlisted on Spotify in 2021

Pitch directly to Spotify via Spotify for Artists

Ok, this is a big one. If you’ve got music on Spotify, you NEED to be using Spotify for Artists.

If you haven’t already, go sign up and link your Spotify artist profile to Spotify for Artists right now!

Spotify for Artists has loads of great tools to help you understand and adapt your approach to promoting music on Spotify, but perhaps the most powerful part of the service is direct playlist pitching.

Just head to the Music tab of your Spotify for Artists dashboard and choose ‘Upcoming’. From here you can select the release you’d like to submit for playlisting.

How to Get Your Music on Official Spotify PlaylistsHere are a couple of key things to remember when pitching for playlists through Spotify for Artists…
You can only pitch music that hasn’t been released yet. Once you’ve uploaded your music to Ditto and it’s been accepted by Spotify (this can take a few days), it’ll be available in your Spotify for Artists upcoming releases.

It’s best to upload to Ditto with plenty of time to spare and pitch early. The very latest you should be pitching is 7 days before your release date, but ideally you want to be uploading & submitting your tracks to playlists weeks in advance of your release date.

Spotify’s curators have to go through thousands and thousands of playlist submissions every day, so the earlier you pitch, the better your chance of getting heard.

Also, you can only submit one track per release. So if you’re releasing an album or EP, have a good think about which track is most likely to get picked up by playlists.

We’ve only covered the basics here, but we’ve got a whole other article on submitting music for playlists to Spotify directly here. So go check that out.


Pitch music to independent curators

When it comes to pitching your music to independently curated playlists (that’s any playlist on Spotify that isn’t built by Spotify themselves) you’ll need to start hunting down curators.

There are thousands of popular independent Spotify playlists out there created by all sorts of curators – from blogs, media outlets and industry folk to just your average Spotify users.

Spend a few hours searching through Spotify to find playlists that would suit your sound, make a note of who owns the playlist and head to Google.

A bit of Google searching can throw up the contact details you need to start submitting to the playlists you’ve chosen as targets. It’ll usually be an email address or maybe a submission form on their website.

You could keep things organized by making a spreadsheet of all your potential playlist contacts.

Once you’ve found the right contacts, it’s time to reach out.

Make sure to keep your email short, polite and informative with prominent links to your music on Spotify. Make it as easy as possible for them to quickly find out who you are and listen to your music.

 

How to Get Your Music on Independent Spotify Playlists

TIP: If you’re wondering where to start, you can actually submit your music to the Ditto Music Spotify playlists right now!
Our playlists cover loads of different genres including indie, electronic, hip-hop, rock and more. SEND US YOUR MUSIC HERE.

 


Get on Discover Weekly & Release Radar

Spotify’s Discover Weekly & Release Radar playlists are unique to every user on the platform. Rather than being curated by Spotify’s staff, they’re created by the platform’s algorithms.

Getting onto a listener’s Release Radar playlist is simple. Just get them to follow you on Spotify.

Whenever you release new music, it’ll appear the Release Radar playlist of everyone who follows you.

Spotify UK’s director of artists and management has previously stated that Release Radar alone generates more streams than any of Spotify’s self-curated playlists. So it’s kind of a big deal.

Discover Weekly’s algorithm however, is a little more complicated.

Every Spotify user gets their own individual Discover Weekly playlist every Monday morning.

The playlist is based entirely on that specific user’s music tastes. It uses an algorithm that analyses unique listening habits and spits out similar songs that a certain user may not have heard before.

Here’s an interesting quote from a Spotify executive explaining how it works:

We look at what you’ve been listening to. And what are the songs playing around these songs that you’ve been jamming on, but that we know you haven’t heard yet on Spotify.

“Let’s say you’ve been playing a song by The Killers and a song by Bruce Springsteen a lot. Algorithms look for how those songs are played and ordered in other Spotify users’ playlists. If it turns out that, when people play those songs together in their playlists, there’s another song sandwiched between them that someone has never heard before, that song will show up in your Discover Weekly.”

There are a few ways to boost your chances of landing on Discover Weekly, including getting added to other playlists and increasing your engagement with listeners. You can read more about getting music into Discover Weekly here

So now you know how to pitch your music to Spotify playlists.
But that’s only half the battle! Simply submitting your music for playlists often isn’t enough. You need to give yourself the best chance of getting picked up. Here’s how:

Drive traffic to Spotify from off-platform

Ultimately, the most important thing from Spotify’s point-of-view is getting more people to listen to music on their platform.

They love it when artists bring listeners to Spotify from off platform, so share your Spotify links everywhere! Post them across your socials, your website and any other channels.

This will work in your favors as Spotify’s algorithms will recognize that you’re bringing in listeners from across the web and driving users to the platform.


Grow your following on Spotify

Put simply, the more followers you have, the more likely it is that playlist curators will take you seriously.

How to Get Playlisted on Spotify
Get all your fans to hit the follow button on your profile

Make sure all of your friends, family and fans are following you on Spotify, share your tracks across social media and promote your Spotify account wherever and whenever possible to build up your followers.

And remember, any new music you release will go directly to your followers via their Release Radar playlist.


Share any playlists you’re featured on

If your music ends up being included on any Spotify playlist, no matter how small, share it as much as possible to start racking up more and more streams.

It’s always a good idea to tag the playlist curator in your posts too, to show them you’re invested in their playlist and build your relationship with them.


Complete your Spotify profile

A complete and detailed Spotify profile gives you a more legitimate face on the platform and in turn makes it more likely for playlist curators to take you seriously and consider you for features.

You can complete your profile info in Spotify for Artists. Add a bio, social media links, upcoming tour dates and more.

How to Get Your Music on Spotify Playlists
Add a bio, social links and tour dates to your Spotify profile

 


Build your own playlists

This is an easy way to give your music a boost on Spotify. Start creating your own public playlists, filled with great music and include your own tracks too.

With a bit (ok, a lot) of work, you could build your playlist to have thousands or even millions of followers over time.

But even if your playlist only has a few followers, it’ll still help your chance of landing on other, bigger playlists.

Remember, the Discover Weekly algorithm takes EVERY playlist placement into account, no matter how small. So you have nothing to lose in creating a playlist featuring your own music.

How To Claim & Edit Your Deezer Artist Profile

Millions of music fans use Deezer over other established services like Spotify & Apple Music, so it’s important to understand how fans are interacting with your music on the platform.

Backstage is Deezer’s answer to Spotify for Artists & Apple Music for Artists. The service provides artists and labels with tools they need to edit their profile and access the listener data they need to plan the next best steps for their marketing strategies.

 

So how do you access Deezer Backstage? And how does it work? Let’s get into it.

 

How to get verified on Deezer

 

If you want access to Backstage you’ll need to have music live on Deezer. Then you can just sign up and verify you’re artist ID.

 

Once you release your music on Deezer, logging into Deezer Backstage is pretty straightforward. Here’s how it works.

1. Go to backstage.deezer.com and click Request Access.

2. Complete & submit the Backstage Info form.

3. Wait for Deezer to confirm your identity & give access.

Here’s a quick preview of the info you’ll need for Deezer’s Backstage Info form.

 

 
 

How to claim your Deezer artist profile

 

 

Once you’ve submitted the info above, you’re done! It might take a few days for access to be granted, but you’ll be notified as soon as you can login.

 

TIP: You can also give other people (such as your manager, label or anyone else on your team) access to your Deezer Backstage account. Just add them via the User Manager tab.

 

How to edit your Deezer artist profile

 

Once you’ve been verified as an artist and got hold of your login details, it’s time to start updating and editing your artist profile.

 

Change your Deezer artist profile picture

 

To update your profile picture, just click on the Artist Edition tab at the top of your screen.

 

Here you can add, update and change your profile image. Deezer only accepts artist images with a minimum size of 500x500px and 3MB. You’ll also need to upload it as a JPEG or PNG file.

 

Any image you upload will be cropped into a circle, so keep this is mind when choosing a pic.

 

 
how-to-edit-your-deezer-artist-profile-446775.jpg

 

From this section you can also link your Facebook and Twitter profiles as well as create and edit custom “statuses” (much like on social media platforms) to share with your fans.

Edit your Deezer artist biography

 

The Artist Edition section of Deezer Backstage also lets you add and update an artist biography in multiple languages including English, French, Portuguese, Chinese, German and more.

 

Your bio will display in each language depending on who is viewing it, so it might be worth getting it translated if you’re targeting fans in a certain country.

 

If you’re a new artist, you can learn more about how to write an artist bio here.

 

 
how-to-edit-your-deezer-artist-profile-08793.jpg

 

 

Here you can also add “Highlights”. Any songs you add to Highlights will be featured more prominently on your Deezer profile. Be aware however, that Deezer prioritises highlighting new music for the first 30 days after release.

 

 


 

How to view music analytics on Deezer

 

If you head to the Analytics tab at the top of Deezer Backstage dashboard, you can delve into all sorts of interesting data around your music.

 

 

 
how-to-view-artist-analytics-data-on-deezer-232132.jpg

 

 

Deezer Backstage offers info on the following data points which can all be filtered by timeframes and releases:

 

– Total streams

– Unique listeners

– Average daily listeners

– Playlist features

– Top countries & cities

– Best performing tracks

 

Artist analytics services like Deezer can really help understand your audience and optimize your marketing campaigns. With this data to hand, it’s much easier to deep dive into exactly how your music is performing on Deezer and where it’s having the biggest impact.